Divisional CEO of Wilbur Australia, Mark Cohen, recently participated in a virtual sit-down with Insurtech Australia to chat about all things Wilbur.
In this podcast, Mark shares details on the strategic play in the evolution from Claim Central Consolidated to the Wilbur offering. Mark also highlights how capitalising on a gap in the market can lead to great outcomes, the role of connectivity, plus provides insights on why key conversations need to continue at all times.
This was a good opportunity for Wilbur to walk through our story and strategy, and what we are seeing in the market. Mark stated “I confess I vastly underestimated the potential of a rebrand done right. Our design and comms team worked with our agency partner and internal stakeholders for months to deliver a brand that encapsulates both our history and future.”
Listen to the full podcast below:
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